Russell Young

Senior Producer

E russell@purecommsgroup.com

How long have you worked in events? How did you end up in the industry?

With over two decades of experience, I’ve honed my career to the events industry. Beginning in theatreland and national arena touring, transitioning into the corporate and agency sectors.

What is your favourite piece of production technology you have worked with?

I’ve witnessed the evolution of video technology alongside the rise of augmented reality (AR) and virtual reality (VR). I believe that when used effectively, these elements have the power to enhance the storytelling experience in almost every event.

If you had the opportunity to work an event anywhere in the world, where would it be?

My passion lies in exploring new destinations, making any place that offers this a perfect fit for me. On my bucket list are grand events and spaces in the United States, such as the Super Bowl halftime show, the Las Vegas F1 race, or the Sphere.