Philippa is celebrating 2 years at Pure!
Philippa has spent over six years working in events, with experience spanning entertainment, conferences, and incentive trips. With a degree in Event Management, she loves bringing creativity and attention to detail to every project.
Q&A With Philippa
What have been your top 3 achievements at Pure?
- Building strong, long-lasting, and trusted relationships with my clients
- Being recognised in the industry as an C&IT Agency A-Lister
- Supporting and mentoring colleagues, helping to strengthen team collaboration and our culture at Pure
What do you enjoy most about your role as Senior Event Manager at Pure?
A highlight for me is getting to lead such a wide variety of events with some of our biggest clients across the EMEA region. I’ve also had the chance to grow my network through the Nineteen Shadowboard and by attending some incredible industry events.
Can you share a favourite client event you’ve delivered and why it stood out?
This summer at Pure, we had the incredible opportunity to transform a stunning heritage site into a vibrant food festival for 800 guests. The space came alive as we brought our creative vision to life, teaming up with a diverse range of suppliers – from live music and interactive workshops to photo booths and an array of fantastic food traders – to create an unforgettable experience.
What trends in events excite you most right now?
Right now, I’m really excited about the way events are pushing creative boundaries to become more experience-led and immersive. I’m also inspired by the growing focus on sustainability and how that’s driving creativity, from greener venues and suppliers to innovative event design that reduces impact.
What advice would you give to someone stepping into event management today?
I’d say be ready for the fast pace – things move quickly, and adaptability is key. Make the most of every opportunity to network, as building strong relationships in the industry will open so many doors. And remember, you bring real value to the table: don’t be afraid to share your ideas or suggest alternative solutions if they can improve the flow of an event or enhance the guest experience.
Philippa Edwards
Senior Event Manager
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