Date:  18/04/2024

Team Spotlight: Jade Woodall

Jade Woodall joined Pure in February 2024, as the company’s first full-time Sustainability Lead and Account Director. She comes from an agency background with over 10 years of experience in the events industry. At Pure, Jade spearheads our  sustainability policy, as we strive to minimise our environmental impact and provide the best sustainable solutions to clients.

A note from Jade

Corporate sustainability has become increasingly prominent over the years as we are faced with the stark reality of our impact on the planet. Increased plastic pollution, growing carbon emissions and the slow disappearance of biodiverse environments are all negative results of human activity. We only have one Earth, and I wholeheartedly believe that it is our prerogative to protect it for future generations to enjoy, and ensure our incredible wildlife can not only survive but thrive. As someone, whose passion for the environment translates across their personal as well as professional life, it is extremely important to me, to be working for a company that makes climate-conscious business decisions.


So here we are, at the beginning of Pure’s journey, rolling out a sustainability strategy and roadmap to Net Zero. While the events industry has already made positive progress, there is still a long way to go. As an Account Director, I look forward to liaising with our clients and advising them on sustainable solutions for their events, marketing, and comms strategies. I also look forward to working with our new Sustainability Team to train the wider Operations Team in carbon tracking, sustainable waste management, and material upcycling.


I do not doubt the next 12 months will bring a lot of exciting change in terms of environmental sustainability to Pure, as well as the industry.

Jade Woodall

Sustainability Lead & Account Director

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