About
Accor is a global leader in hospitality, with over 5,500 hotels, resorts, and residences across more than 110 countries. Its portfolio spans luxury, lifestyle, premium, midscale, and economy brands, offering tailored experiences for every traveler and every occasion. With deep expertise in meetings, incentives, conferences, and events, Accor is trusted by businesses worldwide to deliver seamless and inspiring gatherings. Innovation, sustainability, and genuine local connections are at the heart of everything they do.
Nicola Byrne
Strategic Meetings & Events Sales Director
Q&A
What sets Accor apart from other hospitality groups, particularly when it comes to business events and meetings?
Accor combines global reach with local expertise. We offer one of the world’s most extensive networks of meeting and event spaces, supported by dedicated in‑house teams who know how to make every detail count. Our ALL Meeting Planner loyalty program rewards planners for every event, and our tech‑enabled solutions, from hybrid meeting capabilities to on‑demand support, give clients confidence and flexibility no matter the size or complexity of their gathering.
Accor has such a diverse global portfolio. Are there any new properties or destinations you’re particularly excited about?
There’s so much to be excited about. Aliée Istanbul (A Paris Society Collection Hotel) introduces a bold, modern vibe to a city steeped in history. Fairmont Tokyo is a flagship opening that blends cutting‑edge design with timeless luxury. Fairmont Jaipur offers a stunning mix of heritage architecture and world‑class hospitality. And beyond hotels, we’re thrilled about the Orient Express La Minerva Hotel in Rome and the La Dolce Vita train experience, both of which capture the romance and craftsmanship of classic travel while redefining luxury for today.
How is Accor approaching sustainability across its hotel brands?
Accor is accelerating a global sustainability transformation with people and nature at the core. We’re committed to net zero carbon emissions by 2050 and to protecting biodiversity in line with global targets. Through our Stay, Eat, and Explore pillars, we design and operate hotels responsibly, cut waste and emissions, source food sustainably, and work with local communities to protect ecosystems. It’s about building a model of hospitality that gives back more than it takes.
What’s one thing event planners or corporate clients might not know about working with Accor?
Many don’t realize how customizable our offerings are. Beyond providing beautiful spaces and world class service, we can co create experiences—tailored menus, curated local activities, or hybrid event solutions that reflect a client’s brand and goals. Our teams thrive on collaboration, so when planners come to us with a bold vision, we have the resources and creativity to bring it to life.
What do you enjoy most about working with Pure?
I love working with Pure, the team are lovely and highly professional, always so enthusiastic about the projects they share with me to support in sourcing the ideal venue. Always looking for the creative edge for their clients….we value their dedication and commitment in order to achieve their clients’ goals.
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