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The Power of Brand Activations: Why They Matter and How to Make Yours Stand Out

The Power of Brand Activations: Why They Matter and How to Make Yours Stand Out

In the dynamic world of marketing, live brand activations, such as pop-ups, demos, workshops, or performances, have become a pivotal strategy for businesses looking to create meaningful connections with their audiences. Unlike traditional advertising, brand activations focus on creating experiences that engage consumers directly, making the brand memorable and fostering loyalty. This blog explores the […]

31/05/2024
Supplier Spotlight: Ben Couldridge

Supplier Spotlight: Ben Couldridge

About Ben Ben started his hotel career in 2008 working in the global sales offices for large global chains like Starwood Hotels and Hyatt Hotels. After working as a DOSM at  2 hotels he decided to start 8th Floor in 2018 with 2 industry friends. 8th Floor is a global hotel representation company offering sales, […]

29/05/2024
Team Spotlight: Jade Woodall

Team Spotlight: Jade Woodall

Jade Woodall joined Pure in February 2024, as the company’s first full-time Sustainability Lead and Account Director. She comes from an agency background with over 10 years of experience in the events industry. At Pure, Jade spearheads our  sustainability policy, as we strive to minimise our environmental impact and provide the best sustainable solutions to […]

18/04/2024
Adventure With Alice: Iceland

Adventure With Alice: Iceland

Our Event Coordinator Alice joined DMC Advantage, Sena DMC/PCO, and Marriott Luxury Collection on a FAM trip to Iceland.  Here is what she got up to: Iceland Itinerary Iceland is inspiring and refreshing, offering a fine balance between beautiful untouched landscapes, boundless wonders and top-level venues. It’s a destination where every corner promises a new adventure, and, […]

16/04/2024
Explore With Ellie: Copenhagen

Explore With Ellie: Copenhagen

Ellie was hosted by the Copenhagen Convention Bureau on a 3 day trip, exploring the city’s best hotels and event venues. Here is her recount! Copenhagen Itinerary Copenhagen truly is the Hygge Home away from home, a city flooded with beautiful interiors & culinary delights (THE tastiest pastries), with wellness, friendliness, and sustainability at the […]

27/03/2024
Travel With Tiyana: Madrid & Barcelona

Travel With Tiyana: Madrid & Barcelona

We were invited to discover Madrid & Barcelona and explore all they have to offer as unique destinations for Meeting & Incentive events. Madrid Day 1 We started our adventure in Madrid, soaking in the vibrancy of the city with a lovely lunch at Gran Café El Espejo. An establishment, elegant in its Art Nouveau […]

26/03/2024
Top 2024 Winter Incentive Travel Destinations

Top 2024 Winter Incentive Travel Destinations

Ski Incentives Le K2 Chogori – Val d’Isere, France Enjoy timeless Savoie charm with a modern twist at the Le K2 Chogori Hotel, nestled in the heart of the Val d’Isere village. This 5-star hideout offers instant access to endless leisure activities, as well as some of the best ski slopes in all of Europe. […]

6/08/2023
Top 2024 London Corporate Summer Party Venues

Top 2024 London Corporate Summer Party Venues

Welcome to your ultimate guide to this year’s hottest corporate summer party venues. Whether you are looking for a laid-back rooftop, a day in the park or a full-blown festival feel, we know just the spot! The Serpentine Lido Cafe Take over the heart of Hyde Park with a lakeside festivity at the Serpentine Lido […]

18/07/2023