Floristry Perfume Masterclass

Industry:    Luxury Goods 

Location:   Online

Brief:    Host a masterclass to launch a new perfume range

Event Overview:

We were tasked with streaming a ‘floristry perfume masterclass’ from the brand’s flagship store on New Bond Street. The event introduced a new perfume range created by the the brand’s first female perfumer Mathilde Laurent


We supported on the following aspects:

  • Creating an experience that was seamless, engaging and most importantly highlighted the beauty and luxury of the brand, as well as the perfume
  • Executing the hand delivery of a gift box to the virtual attendees that included everything they needed to make a beautiful floral necklace as well as rose tea for guests to enjoy during the experience and samples of the new fragrance
  • Securing award-winning florist Lucy Vail, known for her theatrical flair and high-impact installations
  • Filming Lucy and the Cartier representative through two multi-angled camera shots so that the audience could clearly watch the step-by-step process to create their flower arrangement, whilst also allowing for live interaction between the audience and the host
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