Car Launch

Industry:    Automotive

Group Size:  10-12 per day

Location:   Aberdeen, Scotland

Brief:     Fully immersive press drive during a Scottish winter

Event Overview:

We engineered a week-long car launch of two vehicles with a daily rotation of journalists and influencers. The guests arrived and undertook an exciting route along mixed roads from Aberdeen Airport to Fasque Castle where a full traditional Scottish banquet was held. The following day they drove the 2nd car to a famous lunch spot, before driving to the airport, as the next group arrived.


We supported on the following aspects:

  • Full delegate management of the guests from registration to on-site, including flights and rooming lists
  • Working with trusted automotive management suppliers to ensure the upkeep and maintenance of the cars
  • Organizing unique high-end dining experiences
  • Structuring drive routes and guest journeys
  • Video and digital content capture throughout the event
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