Our work to create an experiential launch for bespoke jeweller demonstrates the ability of our creative and content design teams to work with the most creative minds. This activation required us to deliver the rich and meaningful stories for one of the world’s most admired luxury brands.
We worked directly with experiential artist Charles Kaisin to source a beautiful and historic venue and activate his vision for a dinner that brought to life the myth and allure of the Silk Road.
Our production and delivery teams delivered this most challenging and creative brief, working closely with the chosen venue, Banqueting House to transform the space into the perfect blank canvas for the artist’s ‘surrealist dinner’.
An event that included performances by opera singers, butterflies and tables that opened to reveal flowers also featured a full-scale catwalk show with 11 models showcasing the brand’s super-luxury jewellery collection.
The activation represented a perfect example of the gentle integration of product message into experience, with the models retiring to 9 rotating plinths for VIP viewings of the collection.
Our team worked closely with a two-Michelin star chef to create a menu that perfectly matched the scale of vision of the artist and discernment of the guests.