Date:  01/04/2021

Top incentive travel destinations in the UK for summer 2021


After a tough year it has never felt more important to recognise employees for their continuous hard work and dedication.  But whilst some of the destinations abroad may be a riskier option at the moment, booking closer to home can still reward employees as much as an overseas exotic trip. The UK is home to some of the most beautiful scenery whether it’s the Devonshire coastline, the award-winning vineyards in Kent or the chocolate box villages of the Cotswolds.  We have therefore compiled our list of the UK’s top hotspots for incentive travel, all offering fantastic activities, great accommodation and top-notch food for your corporate trip in the UK.  At Pure Communications Group we are experts in incentive travel, so if you’d like our support with your next corporate incentive trip then don’t hesitate to get in touch.

Isle of Wight

This island located off the South Coast of England and famously known for its stunning beaches and amazing coastal white chalk cliffs, is perfect for a corporate incentive trip. The Isle of Wight offers some incredible accommodation, including the stunning Haven Hall Country House Hotel where teams can enjoy the salty fresh air and those breathtakingly panoramic views. With only 14 bedrooms, your group can have the hotel to themselves to enjoy the beautiful gardens, rose terraces and croquet lawn. The island is a great spot for the more adventurous incentive groups with sailing, canoeing, climbing and paragliding just a few of the activity’s groups can take part in.

Landscape image looking out from Isle of Wight, view of the sea.


Although the Mediterranean Sea may be off the cards, there is still a chance to enjoy time in the sun at one of England’s beautiful sandy beaches. Soak up Devon’s history as you stroll through the harbour villages, whilst also grabbing a bite to eat and drink from all the local restaurants that Devon has to offer. In contrast to the beaches, the beautiful Dartmoor National Park in the heart of Devon is the perfect spot for your group to unwind with various activities such as hiking and cycling through the beautiful scenery with the majestic landscape views. The location is the perfect fit for everyone with so many accommodation options available, however, if you’re looking for that ultimate seascape experience for your team our favourite is the Salcombe Harbour Hotel & Spa.

View of the sea from one of the guest rooms at the Salcombe Harbour Hotel & Spa.
Seaview room from the Salcombe Harbour Hotel & Spa

The Cotswolds

Explore the breathtakingly beautiful scenery of the golden stone and lush rolling hills in the Cotswolds. Home to cobblestone churches and cosy pubs, the Cotswolds also offer some stunning country house hotels. The Farncombe Estate is an absolute must stay when visiting the Cotswolds. Perched high above the village of Broadway, the 400-acre estate offers three glorious hotels to choose from, Dormy House, Foxhill Manor, and The Fish. The estate is surrounded by lush forests and fields, to enjoy walks and cycles. This is the ultimate incentive trip getaway!

The cotswolds image of, honey-stone villages and manor housesrolling hills 
credit: jenifoto/jenifoto
The cotswolds,Image via: jenifoto/jenifotoJENIFOTO


If Tuscany is a little out of your teams reach this summer, then why not check out the wineries in Kent! Spend the day visiting the art galleries in Margate or explore the cobbled streets of Canterbury. After a day of sipping on crisp English wine or exploring the beautiful Kentish countryside, immerse yourself in history and stay in the historic Hever Castle. Guests can stay in the Tudor-style Edwardian wings of the castle, Anne Boleyn’s childhood home. Just 25 minutes’ drive from Royal Tunbridge Wells, and only an hour and a half from London, this venue is perfect for a corporate retreat with your team!

A green lush winery in Kent, England.
Image via

Dorset – Sandbanks and the New Forest  

It’s no French riviera, however with high temperature often reaching the 30s and soft sandy beaches what more could you ask for.  From the beach to the forest, Dorset offers a range of fun activities such as bike riding in the New Forest National Park or relaxing by the seaside, where you can visit the famous “Durdle Door” and the Jurassic Coast. Alexandra Hotel offers the ultimate seaside retreat, you couldn’t be better placed to enjoy the spoils of Dorset’s World Heritage Coast, set beside the cliffs of Lyme Regis, the 25-bedroom boutique hotel Alexandra hotel is just perfect for a coastal incentive trip! Fancy staying more in the countryside? Then one of Dorset’s grandest hotels 10 Castle Street has eleven rooms and provides the perfect environment for an incentive trip, whilst also offering an endless array of activities such as cycling, fishing, horse riding, shooting and sailing. 

Grass hills and landscape view of the coastline in Dorset


Norfolk truly captures a sense of royalty with its stunning countryside and lush estates. Offering beautiful sandy beaches, Norfolk is the ultimate escape from the hustle and busy of city life.  Stay at the Victorian Inn at the Holkham Estate which is perfectly located for your group to discover the county’s windswept coastline, seaside towns and villages. During your stay, it’s a must that you eat in their restaurant, where they serve fresh, local and seasonal ingredients from the north Norfolk coast or the farm on the Holkham Estate. In Norfolk, the activities available are endless, including hikes, beach walks, horse riding, cycling and more.  Perfect to ensure everyone enjoys their time away!

Victorian Mansion surrounded by green forests in Norfork

Scilly Isles

Our final pick is the Isles of Scilly.  The beautiful island off the coast of Cornwall is known as the ‘Cornish Caribbean’ with its glorious white sand, turquoise waters and lush greenery.  The Scilly Isles has a relaxed pace that guarantees peace and tranquillity.  Visit the Karma St. Martin’s for a coastal paradise, with its private quay and superb views of the neighbouring islands. Have your group enjoy laid-back luxury a world away from everyday life. 

turquoise waters and boats

With summer well and truly around the corner don’t wait too long to book these incredible destinations for your incentive trip. As an incentive travel agency, our team are full of ideas of locations, venues and activities to support your planning, so do get in touch as we would love to help.