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Gemma joined the Pure Communications Group in December 2020 having worked in the media industry for over 20 years. She is a highly experienced Media Sales Director across the newspaper and magazine markets along with working for a Chinese digital marketing agency. Previous roles include the Evening Standard where she was the Head of Trading across the both the newspaper and ES Magazine along with helping launch London Lite the now closed evening freesheet. Prior to that she worked across the National Magazine Company portfolio in their Manchester office and later she worked for Morris Visitor Publications as the Sales Director on their luxury portfolio of magazines INLondon Magazine written in English, Chinese and Arabic.
Best event you have ever worked on?
Although the events industry is new to me, I have worked on a number of smaller client concierge events with fashion, luxury and beauty clients which were all amazing. Although probably the annual concierge event for London’s top concierge and their families at Hamleys London has to be the most fun as I would attend with my two boys and we would have the whole store to ourselves before anyone arrived. Parent points right there.
Why do you love the industry?
Experience is now one of the most important elements of any company’s communication strategy and the events industry is in the best position to deliver that in an engaging way whether it’s through live events, virtual events or content creation.
Party trick or random fact?
I once had my haircut in Queen’s House at the Tower of London.