Academy

Date:  01/05/2019

Summertime is Festival time!

As the UK Summer approaches (fingers crossed) we start to get ready for the perennial UK Summer events and days out at the likes of Wimbledon, Queens, Royal Ascot, Epsom Derby and Henley to name a few.

Another truly iconic element to the UK Summer is the “Festival” experience and industry that is growing phenomenally both in a social and cultural event space but also in a corporate one.

Over the last few years we have created and delivered a range of truly unique Corporate Festivals for clients, both in and outside of London that have ranged from a couple of hundred people for a day to almost a thousand over a number of days with accommodation (amazing bell tent villages). It’s amazing to see how the transformation of a cultural experience has become so much a part of corporate event culture and really is a sign of the changing demographics within clients.

As the Grande Dame of Festivals, Glastonbury, nears its 50th Anniversary, having sold out in a record 32 minutes this year, we thought it would be fun to get the Pure team to pick their top (or most unique) festivals for this summer!

Boomtown, Hampshire

Held in August, this unique festival is renowned for a fully immersive hedonistic experience that’s often described as not being for the faint hearted. A sprawling film-set-style city with 14 distinct areas each embodying different themes and music genres forms the core of Boomtown. Each year of Boomtown represents a new chapter that builds on its overall story. This year’s line-up features amongst others, Carl

Cox, Lauryn Hill & Groove Armada.

Boardmasters, Cornwall

Set against the unbeatable backdrop of the Cornish coastline, Boardmasters is renowned for offering a truly unique experience as it splits itself over two locations – Watergate Bay and Fistral Beach. The festival’s stellar line-up plays out across 12 stages; and includes a mix of music and outdoor sporting events, including surfing, SUP, BMX and skate competitions that attract world-class pros along with a plethora of wellbeing activities. This year sees Wu-Tang Clan, Florence + The Machine and Razorlight lead the charge musically.

Lovebox, London

Lovebox has rightfully gained a reputation as one of the most prominent London festivals, attracting big-name performers and offering both one-day tickets as well as weekend passes allowing people to approach it as a concert as opposed to a festival. It finishes at 10.30pm each night so allows day visitors the opportunity to still make their way home from London or head into the Capital for a late night after-party. Don’t miss Chance The Rapper, Solange, Giggs and Cypress Hill.

Wilderness, Oxfordshire

Renowned for attracting foodies and its talks on mindfulness to dancing till the early hours in the beautifully bonkers wooded “dingly dell”, there is something for everyone at wilderness. You can spend the day on the boating lake or head to the spa and wellbeing village for gong baths and meditation, while after dark it’s time to head to “the valley” to catch music from Robyn, Bombay Bicycle Club, Groove Armada and Tom Odell.

Lost Village, Lincolnshire

Lost Village is all about escapism. It’s set in knotty woods crawling with curious characters and peppered with broken-down buildings giving off a somewhat post-apocalyptic feel. Maps and directions are hard to come by on site and the idea is to focus on stumbling upon things: an abandoned chapel, a junkyard with an eighties-style arcade, a library, plus umbrellas, chairs, Victorian-era laundry and all kinds of other wonderful things among the trees. Acts for this year include Maribou State, Bicep and Peggy Gou.

So wherever your summer takes you there is no shortage of experiences on offer alongside great, music, food, art, design and cultural experiences all truly bringing the “experiential” to life. Enjoy!