EVENTS TV – Execution of creative content – creating a narrative for a transformational event

To continue the series for 2023, Associate Director News & Content of davies tanner, Martin Fullard, chaired the second Events TV broadcast with panellists Paul Mallaghan, Director/Head of Creative Strategy, We Are Tilt and Chetan Shah, Founder, micebook.

This new broadcast discusses ‘Execution of creative content – creating a narrative for a transformational event’.

Martin Fullard is the Associate Director of News and Content at davies tanner. Developing policies for the UK events industry under The Business of Events, an independent Think Tank for the UK events sector; an industry that has enormous economic potential.

The primary role is to raise the importance and profile of business events as an economic, policy, and community driver and to maximise the opportunities achieved by having a strong business events sector.

Paul Mallaghan is a Creative strategy, film, content and production expert, with 15+ years’ experience in brand, digital and learning experience design.

Chetan’s mission is to help event planners and suppliers connect and collaborate, quickly and easily.

micebook is the definitive inspiration hub for event professionals. It’s a friendly space to plan and manage events, gain up-to-date information and access high-quality images. Global brands such as Shangri La, Belmond and Virgin Atlantic have signed up to build their profiles and start conversations with planners.

Chetan is also passionate about sharing best practice in crisis management.